Los Angeles Times: Norm Langer guides Langer’s Deli through changing tastes

The Los Angeles Times via writer Samantha Masunaga recently profiled owner Norm Langer as part of their “How I Made It” series of business owners.

Over its more than 70 years in existence, Langer’s has made a name for itself as a foodie destination. Since the restaurant has been in business, Langer said, he has sold “over 10 million pounds of pastrami.”

Although Langer has embarked on several advertising campaigns, he said his “claim to fame is word of mouth.”

“You can do all the advertising in the world and sometimes it brings people in,” Langer said. “But when your friend … says to you, ‘I went to Langer’s and I had a corned beef sandwich’… that’s the credential you want. It’s personal.”

The article also includes this great photo of Norm and Al in 1997, which was our 50th anniversary year:

Click here to read the complete profile. Thank you, Los Angeles Times and Samantha! – The Langers