Our friends at NBC4 gave us some great help in promoting our 65th Anniversary Event, coming this Friday and Saturday, June 15-16, 2012, at 7th and Alvarado.
Today, we’re talking about the beloved restaurant’s 65th birthday. And, in true beloved restaurant-style, Langer’s will be celebrating with a giveaway for its customers. Oh yeah, it is what you think it is: The deli will give away free #19 sandwiches on Friday, June 15 and Saturday, June 16.
Garrett Snyder of the LA Weekly has a terrific piece up discussing our 65th Anniversary Event, coming up this Friday and Saturday, June 15-16, 2012, at 7th and Alvarado.
It’s pretty much a forgone conclusion that the ultra-thick pastrami at Langer’s Delicatessen is the best in the city, and depending on whom you ask, one of the best in the country to boot. Sides of beef brisket are smoked, cured, steamed for hours, then sliced by hand — a step which owner Norm Langer insists is crucial — yielding a meat peppery and smoky enough to bring a man to tears.
So what could be better than digging into the famous #19 sandwich, made with hot pastrami, cole slaw, Russian dressing, and Swiss cheese on warm, double-baked rye bread? How about enjoying it for free.
To celebrate 65 years of total deli domination (Langer’s first opened in 1947) and four millions pounds of pastrami served, the Westlake institution will be serving free #19 sandwiches next Friday and Saturday. Langer’s is extending its hours beyond 4 p.m. just for the event too; from 8 a.m. to 9 p.m. on June 15 and 6:30 a.m. to 9 p.m. on June 16, each customer is eligible to receive one free sandwich. You must be seated at table, chair, or booth and must be waited on by a Langer’s server (no take-out or bum-rushing) during the event hours to take advantage of the deal.
Click here to read the complete article – Thank you, Garrett! – The Langers
Jerry Gorin, host of Off-Ramp at 89.3 KPCC, visited us recently to get a jump on our 65th Anniversary Event, and ask patrons what they love about Langer’s Deli. The result is fantastic!:
“I’ve been coming here for about 2 years. We work in downtown and try to come down twice a week. We only come for the pastrami.”
“I’ve been coming here for 25 years. I think it’s a classic!”
“I live in London, and I specifically asked on this visit to have a reuben sandwich, so where’s the best place? And I was told this is the best pastrami.”
“I’ve been coming to Langer’s about twice a week for about 10 years. It’s the culture of Los Angeles!”
“Probably the best pastrami sandwich I’ve ever had.”
Click here to read the complete article over at KPCC’s site
– Thanks, Jerry! – The Langers
Our friends at KCET have a news item up on their Food Events blog about our 65th Anniversary Event coming up this Friday and Saturday, June 15-16, 2012, at 7th and Alvarado in the City of Los Angeles.
Langer’s Delicatessen, a mainstay in the Westlake area of Los Angeles for the past 65 years, is celebrating its anniversary by offering free #19 pastrami sandwiches for everyone. (Two rules: No to-go orders, and only one sandwich per customer.)
Betty Hallock of the Los Angeles Times’ Daily Dish blog is helping us promote our 65th Anniversary Event, coming up this June 15-16, 2012, at 7th and Alvarado, during which we will be giving away a FREE #19 Hot Pastrami Sandwich to all our customers who dine in with us during those two days!
Albert and Jean Langer opened Langer’s Delicatessen at Alvarado and 7th Streets back in June 1947, a bastion of pastrami sandwiches located a patty melt’s throw from MacArthur Park. Many say Langer’s pastrami sandwich is the best in the West, and some say it is the best in America, or even the world. Now you can get a Langer’s pastrami sandwich for free.
To celebrate 65 years of pastrami awesomeness, Langer’s will be serving free No. 19 sandwiches next Friday and Saturday. You know the No. 19, right? Hand-cut hot pastrami, cole slaw, Russian dressing and Swiss cheese on warm, double-baked rye bread. The thing about Langer’s pastrami is that, though it’s not cured or smoked in-house, it is steamed for up to three hours until it’s uber-tender and therefore has to be hand-cut.
“I can’t machine-cut it,” the late Al Langer once told The Times. “I steam it so tender it’d fall apart. This way, you get pastrami that’s thicker and juicier …. You know, good pastrami requires effort.”
We love seeing quotes from our founder, Al Langer! Click here to read the complete piece at the Daily Dish blog at LATimes.com. Thank you, Betty!
Our good friends at Zagat are helping us get the word out about our 65th Anniversary Event, June 15-16, 2012, where you can get a FREE #19 Hot Pastrami Sandwich simply for dining in with us on one of those two days!
Click here to check out their terrific coverage of our Event – and see you here on June 15-16 for your FREE #19!
The Los Angeles Metropolitan Transportation Authority (better known as “Metro” here in LA) is helping us get the word out about Langer’s 65th Anniversary Event, coming this June 15-16, 2012 at 7th and Alvarado.
In particular, their press release notes our Saturday-only promotion: arrive at Langer’s by using Metro (show us a valid Metro pass or Metro Rail ticket), and you’ll receive an entry form for our hourly drawings of $100 Langer’s gift certificates, beginning at 9AM.
So make sure you mark your calendars and plan on attending our event – especially Saturday, when you could win a $100 Langer’s gift certificate simply by riding Metro!
Yelpers are planning on attending the Langer’s Deli 65th Anniversary Event by registering their approval on the Langer’s 65 Event page.
If you’re a Yelper, check it out and let us know you’re coming! We can’t wait! Less than a month away! FREE #19s for all our dine-in patrons!
And a special Langer’s THANK YOU! to Ciara for putting up the Event page for us! – The Langers
Our great friends and partners at ESPNLA 710 are helping us get the word out regarding our 65th Anniversary Event.
Their promotional page includes a complete run-down on the 710 ESPN talent that will be appearing live at Langer’s during the event on a special event stage!
Click here to visit the page now and check it out in detail.
Thanks, 710 ESPN! – The Langers
MAY 21, 2012 — LOS ANGELES — Langer’s Delicatessen-Restaurant, one of America’s most famous food establishments and widely acknowledged purveyor of “the world’s best pastrami,” is set to celebrate its 65th anniversary in a big way — by offering its patrons a free #19 Hot Pastrami Sandwich at any time over its two-day event, held June 15-16, 2012.
“It’s our way of saying ‘thank you most kindly’ to our friends, fans, and patrons who have been there for us over our 65-year history,” says owner Norm Langer.
“The #19 is our most popular sandwich, and what better way to celebrate our anniversary than by giving back to those who have helped us get to this point — our valued customers.”
The Langer’s 65th Anniversary Celebration is brought to you by Langer’s Deli, the City of Los Angeles, and Council District 1, represented by Council Member Ed Reyes.Continue reading