Langer’s Delicatessen-Restaurant was privileged to be a part of the “Sweet 16” in Los Angeles Magazine’s “64 Greatest Things about LA” promotion (click here for more info). But we were surprised to see in the June issue (on newsstands now – buy a copy!) a short discussion of our spirited participation in the promotion:
Norm Langer, owner of the classic MacArthur park delicatessen that bears his family’s name, told us that his goal had been to make the Sweet 16. If he found himself up against Grauman’s, he knew that he was going to have to “pull a rabbit out of the hat” to win that battle. Langer put up posters about the competition in the deli’s window, and he handed flyers to every patron who walked in the door. “My husband and I had our first date here and go back each year for our anniversary,” wrote in one voter. “Simply fantastic.” In the end, Langer was right: Pickles or no pickles, Grauman’s was too formidable a competitor. Probably because, as another voter put it, “Grauman’s Chiense Theater is a household name in most civilized countries around the world. Need I say more!?”
Thank you again, Los Angeles Magazine and everyone who voted for Langer’s in the promotion!